I'm Going Green

Last week our dryer broke. We were in a bit of a panic. You can only imagine how much laundry accumulates when you live in a house with three women. The laundry was piling up as we were waiting for for the repairman to come out and fix it.

Then it dawned on me. We live in Arizona and it is HOT out side. What do we need a dryer for? We have our own Solar dryer in the backyard and it doesn't break down and it is extremely energy efficient.

I was reminded of the days when I was a little kid and used to visit my grandparents here in Cave Creek. My grandmother had a washer but no dryer. She would hang everything up on the clothes line behind her house. The warm breeze coming off the mountain would dry the clothes. Then there were the summer vacations on the lake in Wisconsin and my mother would hang up all of our clothes to dry. Most recently, we were in Italy and every where you went people hung their clothes up to dry.

If it was good enough for my mother, grandmother and the Italians, then it is good enough for me. We don't have a clothes line in the backyard but we do have a pool fence that goes the length of yard. It is a modern day clothes line.

Jordie and I did the laundry, took it out of the washer, threw it in the basket, walked out in the yard and started hanging up the laundry on the pool fence. All of the jeans and towels were neatly draped over the top of the fence, the shirts, blouses and t-shirts were put on hangers and looped over the top of the fence, underwear and socks were on top of the fence as well. The only problem I had was that the wind blew some underware and socks into the pool, I will have to get clothes pins next time!

Interestingly enough, it took about the same amount of time to dry as it would in the dryer. The clothes smelled fresh (no fabric softener) and since half of the clothes were already on hangers, time was saved in the long run because I did not have to take the shirts out of the dryer and hand them up.

Most importantly, I was doing my part in conserving energy!

If it were up to me, I'd forget about the dryer and not repair it. I'm sure I would get a bit of resistance from Fran and the girls.

Four hundred and seventy dollars later our four year old, state of the art, computerized, digital GE dryer has a new motor in it. Fran and the girls are happy. I've decided to go GREEN and let nature dry my clothes.

All kidding aside, I have become more energy contentious this past year. There is a great channel on cable called PlanetGreen started by the discovery network. Check them out and check out their website here. We all need to do our part to conserve.

I'm driving a Honda and hanging my laundry out to dry.... It's a start!

Do The Right Thing... Be Righteous

I am not a theologian or a deeply religious person. Far from it. Although, I feel that I am very spiritual. I also feel that to be a good (fill in the blank with your religious preference or affiliation) requires that you simply be a good person.

Throughout my life, both personally and professionally, I have always endeavored to do what I believe to be the "right thing". This is a concept that was impressed upon me as a child growing up by my parents and one that Fran and I impress on our girls as well.

Fran, I and the girls went to Temple last week to celebrate Yom Kippur. Rabbi Rony Keller delivered a very thoughtful sermon addressing the extraordinary economic times we are in and how to react to them by being righteous. This is one of those sermons, like Mr. Muller's commencement speech that I wrote about earlier this summer that transcends all people. It does not matter what your faith is, Rabbi Keller's sermon is very powerful and resonates by putting things in perspective. At least it does for me!

Yom Kippur Morning
Sermon Presented By:

Rabbi Rony Keller

2008/5769
Congregation Beth Israel, Scottsdale, Arizona

"If I were a rich man…

I know that you might not be able to tell from my singing but I did play Tevye in the JP Taravella high school production of Fiddler on the Roof.

Those very familiar words to a popular book, play, and movie speak volumes to us. When Tevye the Dairyman sang that song in Fiddler, he was passionate, he was hopeful, and he was desperate. Tevye was the head of a family of seven people. He worked hard, and he worked tirelessly to ensure that his family had what they needed to survive. It wasn’t easy and sometimes it was scary, but Tevye and his family somehow made ends meet.

As you might recall in the film, Tevye spoke about wealth. He dreamed of a big house and the fineries in life; but throughout the film his intentions were always good. He sought to better his life and the lives of his family and ultimately he wanted time, time to pray and give back to his community. So what’s wrong with being rich he’d ask?

What’s wrong with being rich is an excellent question. The answer is that there is absolutely nothing wrong with being rich. The problem arises when rich isn’t good enough, when wealth needs to equal power, and when greed settles in.

As you know the United States has had a less that stellar month financially.
I think many will recall that IndyMac, the largest mortgage lender in the US collapsed due to tighter credit, falling home prices and rising foreclosures. Lehman Brothers was the next institution to declare bankruptcy, followed by the government bailout of AIG.

Times are difficult for everyone. Our investments have been compromised, our nest egg dented, and our trust in the financial system severely tested. The New York Times reported that the American economy lost 159,000 jobs in the month of September alone. Although the recently passed “bailout’plan may stabilize some parts of the economy, most reports say....well it’s better than nothing. It’s challenging to hear that we are currently living through the most devastating financial crisis since the great depression or perhaps ever. What does that mean? How do we cope? What should we do?

When we sat here last year, reading the Yom Kippur liturgy, most of us would not have guessed that we would be in this dire financial situation. It seems that our economy has been as shaky as a Fiddler on the Roof. A lot can change in a year, some of us have lost our jobs, many can’t sell our homes, and we all have difficulty filling up our gas tanks. The Unetaneh Tokef reminds us of the question: Who shall be poor and who shall be rich?”

The answer to that question is unknown, but this prayer reminds us that Repentance, Prayer, and Tzedakah temper judgments severe decree! These three pillars: repentance, prayer, and tzedakah create the foundation for our year. Two of the three are internal: when we repent, no one knows the sincerity in which we introspect, and when we pray, no one knows the true internal meditations of our hearts. However, when we engage in tzedakah we physically do something.

The brilliance of the word tzedakah is its grammatical root, tzedek which means righteousness. So, tzedakah doesn’t just mean charity, it’s much more.... it’s a righteous act! When we are righteous in our actions then we can make a difference in the world.

If everyone acted with righteousness the world would undoubtedly be a better place. Imagine if everyone in your life acted righteously: the postal worker, your drug company, the fast food employee, your investment broker, your hairdresser, your bank president, your mechanic, and your insurance company. How would our daily lives be different if everything we said and did was righteous; every meeting and action we performed was based in righteousness.

In this morning’s haftarah, the prophet Isaiah is yelling at us! He’s speaking to us about our fast. Through his message God tells us to cease our empty thoughts, and to stop our meaningless acts of going through the motions Isaiah says (Isaiah 58:6-8):

This is not the fast that God wants from you, a fast just to afflict yourselves; instead God wants you to share your bread with the hungry, and to bring the poor into your house? When you see the naked, clothe them.

In other words Isaiah is telling us that the passive act of simply fasting because we have to, simply going through the motion of not eating will not bring us any closer to redemption. God doesn’t want us to needlessly starve just as a physiological exercise. Our fast is futile if it’s just an empty act that we do for Yom Kippur. The fast that God wants is much more complex. God is seeking true introspection in our repentance, focused intent in our prayer, and selfless action in our tzedakah. God is seeking righteousness.

Yes it’s beautiful that we brought in thousands of pounds of groceries today, and it’s wonderful that we remember to temper judgments decree with repentance, prayer, and tzedakah today on Yom Kippur, but what about tomorrow? What about the rest of the year; 3 days from now won’t our friends need our repentance, 3 weeks from now won’t God need our prayers, and 3 months from now won’t our community need our tzedakah?

In these tricky financial times, righteousness is even more elusive. When we are facing hard times personally, it’s difficult to think of others. When we are worried about our own homes,
investments, and expenses, how can we be expected to worry about anyone outside of our own families?

Rabbi David Wolpe writes in his book Floating Takes Faith,’Jewish law mandates that even a beggar who receives tzedakah must in turn give tzedakah, for it is important for all of us to feel that we have something to give. But what of people who truly have nothing? Tzedakah is often material, but not always. We give tzedakah when we share our imagination, our efforts, and our love. Tzedakah is the gift God expects us to give one another. Giving money, while essential,is only the beginning. Even the recipient must in turn give tzedakah. In other words, giving tzedakah is not a choice; it’s a mitzvah, commandment, and an obligation. Being righteous is our responsibility.

So, how can we be righteous during these difficult times? Maimonides a 13th century theologian explains, a tzaddik, a righteous person, is someone whose merit surpasses their iniquity. According to this definition everyone sitting in this room can be righteous! We don’t need to save the world・ighteousness can be achieved in small everyday actions. Make tzedakah a habit.

Every time we go shopping we can buy two or three additional items and drop them in a separate bag in our pantry・hen the bag is full, donate it. Did you know that there is a donation bin right in the rotunda at Beth Israel? Every time you come to the synagogue for religious school, pre- school, services, or an event, bring an item and drop it in the bin. We can also find a comfortable percentage of our annual salary to donate. Collect your loose change from each week and give away the sum at the end of the month. Sign-up to Race for the cure this weekend with Beth Israel. Volunteer at a food pantry, retirement home, school, or shelter. Don’t just give charity; that’s easy.... be righteous!

We can keep ourselves focused by creating a daily righteousness checklist:

• Did my merits outweigh my iniquities today?

• Did I make someone’s life a little bit sweeter?

• Did I judge myself without judging others?

• Did I help someone today without expecting anything in return?

• Did I act with integrity?

During the opening song from Fiddler on the Roof, the following conversation takes place:

Nachum: the beggar says [begging] Alms for the poor! Alms for the poor!
Lazar Wolf: the butcher replies- Here, Nachum, here's one kopeck.
Nachum: One kopeck? Last week, you gave me two kopecks!
Lazar Wolf: answers I had a bad week.
Nachum: responds, So? If YOU had a bad week, why should I suffer?

Just because we have a bad day, week, or month, it does not mean that we can cease acting righteously. When we are righteous in giving tzedakah, and finding ways to temper judgments severe decree, the question of who shall be poor and who shall be rich is less significant. It’s easy to be righteous when it’s Yom Kippur- we’re sitting here and fasting. Be righteous when it’s difficult, be righteous when others aren’t - in the words of Rabbi Hillel: in a place where there is no righteous person, endeavor to be that person."

Print a copy of Rabbi Keller's Sermon here:

We Live In A Global Society

At the radio station we are a family. Sometimes a dysfunctional family, but a family nonetheless.

This morning, my friend Alex Santa Maria who happens to be our Morning DJ and Music Director on MEGA stopped by my office to say hi. He was so excited to tell me about his daughter Sheila and her new adventure. Sheila is 17 and a high school student in Phoenix. She just left home to study, immerse herself in the language, customs and culture of Japan for six months as a foreign exchange student. The more Alex told me, the more excited I got hearing about it! I was wondering how at 48, I could take a sabbatical and be a foreign exchange student.

Alex also shared with me that he is going through a little separation anxiety as well. Although, before she left, taking advantage of technology, Sheila set Alex and Veronica up on Skype so they can video conference each other. It's just as simple as logging on to the internet and a couple of mouse clicks later.... wal la...they are communicating a world apart! This should help ease Alex's anxiety once he figures out the time zone issues.

Alex is definitely the proud father! He was glowing as he was telling me about Sheila. I love seeing Alex like this and hearing the stories!

As Alex and I were speaking, I was reminded of a story that Fran shared with me when she was studying for her International MBA at the Thuderbird School of Global Management. She had a professor who said that since we live in a Global Society, "the greatest gift you can give your children, is to expose them to a different country every year". Fran and I subscribe to that philosophy and have taken it to heart and have tried to do this with the girls. Although, being a foreign exchange student is the ultimate gift. I hope that our girls will have the opportunity to study abroad some day too.

Back to Sheila...... Sheila is an exceptional artist and a talented writer as well. Through the years, Alex has shown me Sheila's artwork and it is incredible. I have always been amazed by here drawings and sketches. To give you an idea of how talented Sheila is, the picture below is a sketch she did on the flight to Japan. It is a drawing of all of her new friends that she met on the way over.


Someday, I hope to have a Sheila Santa Maria original on our wall!

Sheila's has started a Blog where she is keeping a diary of her experience. Click Here:

I'll be anxious to check in on it over the next six months to hear about her adventure and see more of her artwork.

Here are a few more links to Sheila's art work.

http://www.ba77ousai.deviantart.com

http://www.freewebs.com/ba77ousai/index.htm

http://www.fanfiction.net/~ba77ousai

http://www.myspace.com/ba77ousai

What You Can Learn From Your Kids If You Pay Attention

School has started in Arizona and this morning I was signing last minute releases and forms for our eleven year old who started middle school. On one of the forms she needed to fill in her email address, she challenged me on that and said that she never uses her email any more. I found that very odd since she is on the computer almost as much as I am. She is my go to IT person at home because she knows how to use the computers and internet better than anyone.

I asked her why she doesn't use email and she told me that she text messages and uses AIM instead. Interesting.....

Tonight, I had to pick up my oldest from her first high school social. While at dinner, I sent her a text and asked if I could pick her up early. Of course, she said no and wanted to be picked up at nine. I texted back "OK". At nine, when I got to the school I sent her another text telling her I was in the parking lot waiting for her. She sent back a note saying she would be right there. We never talked on our cell phones to each other.

While in the car going home we were discussing how she was planning on getting home from school tomorrow. She told me that she was getting together with an older friend of hers who drives and that she thought she could pick her up and take her home. She then went on to say that when she got home she would talk to her friend on Facebook and firm things up and then let me know what her plans were.

Wait a second! My little one doesn't use email and my older one doesn't talk on the cell phone. But they both are big into text messaging and social networking (AIM, MySpace, Facebook) as a normal way of communicating. What's going on here?

Then I was reading Fred Jacobs Blog today titled "Email Is For Old People" and it all became crystal clear. In it he sites research from the Bedroom Study and Jupiter Research which states ..........

"The rise of social networking activity, coupled with texting and incessant cell phone use, has created a notable decrease in the use of email".

To top it all off, Fran signed up for Facebook today and added me as a friend. How ironic. I'm living this research.

My point is that conventional forms of communication are rapidly changing and becoming obsolete for the younger generation. As broadcasters and marketers we need to understand what is going on and be proactive. The reality is, as much as we want to believe that we know what is going on, we can learn a lot from our kids. Talking with my girls is like having daily mini focus groups. Kids today are on the cutting edge of technology and communications! Talking with them helps me become more relevant and understand how to best communicate with our listeners and customers.

Read Fred Jacobs Blog "Email Is For Old People" Here:
Read The Bedroom Study Here:
Read The Jupiter Study Here:

Lesson Learned Part 2

Turn around is only fair!

Less than a week after shooting off a letter to US Airways regarding my treatment on a recent flight, I was pleasantly surprised by a note I received from their customer relations department.

They were very apologetic about the incident and appreciated my feedback. Furthermore, they offered Fran, myself and the girls travel vouchers as a gesture of good faith and to "convey their apologies".

I expected a letter. Never in my wildest dreams did I expect a travel voucher.

You have to give it up to US Airways. They took a page right out of the customer service handbook and confronted the situation head on and did the right thing to try and make things right.

Thanks US Air. I appreciate it!

Lesson Learned

Being very big on customer service, we just got back from our summer vacation and I wanted to share this story with you. We were very fortunate this summer and went on a cruise in Europe for seven days. We took the girls and had a great time.

On the way over we flew US Air. Fran and I are both Elite flyers with them, Fran a Gold and me a Silver. We flew from Phoenix to Philadelphia and then on to Athens. More than eighteen hours on the plane.

Our flight to Athens was delayed three hours due to mechanical problems. I understand this, I sure don't want to be over the Atlantic and have there be problems. Although, We were a bit frustrated that we had to stay on the plane the entire time that they were fixing the problem.

Fran and I sat together and were separated by a few rows from the girls. This is were the story gets better.

Every hour or so, Fran or I would get up and check on the girls to make sure that they were doing OK. Towards the end of the flight, I was standing in the aisle leaning over talking to the girls when a flight attendant intentionally elbowed me in the back and told to go back to my seat. I looked at her and explained that I was checking on my girls and asked her why she was being so rude to me. She then lashed out at me in the middle of the cabin in front of my children and the group that we were traveling with. She yelled at me and called me a "Goof-ball and a Hideous human being". (I've been called worse) I'm not embellishing or exaggerating, she was yelling at me at the top of her lungs and everyone in the cabin was watching!

Needless to say, I was very surprised by her action. My initial response was to give her a piece of my mind but the thought of being escorted off the plane and thrown in a Greek jail when we landed was not the way I wanted to start my vacation. I calmly suggested to her that it was people like me that ultimately paid her salary and went I went back to my seat for the last hour of the flight. I should have kept my mouth shut, bit my tongue and walked away, but I was tired and frustrated at the way I was being treated. I did nothing wrong. I did what every parent would do. The seat belt sign was off and all I wanted to do was check on the girls. Don't lash out at me and call me names in front of my friends and most importantly my kids!

Further more, I don't know what was going on with the crew on this flight, by enlarge they were all pretty cranky. This is not what they promote in their new trans-Atlantic Envoy service.

Conversely, on the remaining flights back home the flight attendants were great and both of our flights arrived early.

So here is the lesson learned. We had four flight segments on US Air. Three of them the service was great. One of them the service was horrendous. When you look back at this post, how much time was devoted to the positive service versus the inferior service? When I talk about my summer vacation, do you think I'm going to be talking about the good service or the bad service on US Air?

Finally, If you want to learn about customer service that goes over the top, read about Crystal Cruise lines. US Air could learn a lesson from them.


My father always taught me that there are two rules in business.

Rule #1) The Customer is Always Right
Rule #2) See Rule #1

The lesson learned, Don't be rude to your customers, It's bad for business!!!

Just Like Home

Fran and I had dinner tonight at Eddie Matney's new restaurant, Eddie's House with our friends Marvin and Adrienne. Eddie's opened yesterday In Scottsdale at Marshall Way and Indian School. What a great experience.

The restaurant is very comfortable, the art work and decor are fun, the service was superb, the food is outstanding and it is priced reasonably. Meets all my criteria for a good restaurant. You never would have known that this was only their second day in business.

We had fish, meatloaf and barbecue chicken (a little spicy). The portions were generous and everyone enjoyed their meals.

There is a reason that Eddie calls this Eddie's House. You feel like you are sitting in his dining room. Eddie came around a few times to check in on us to see how everything was. As we were finishing up, he pulled up a chair and talked with us for a while. Great customer service. We will definitely go back.

I am passionate about radio and food. As I've mentioned before, I feel that there are a lot of similarities between the restaurant business and the radio business. I can tell you that like the launch of a new radio station, Eddie has done a great job. The product is great, people want to come back for more and they will be telling their friends about it too. His customer base (listeners) will grow and hopefully he will have a big success on his hands.

The Arizona Republic did a nice piece on Eddie yesterday. Read it here.

Women Who Shaped My History

I subscribe to the Smithsonian magazine. This is a great magazine if you enjoy history. This month’s smithsonian.com features a slide show on the achievement of women through the decades. It is a great piece.

“In honor of women’s history month, we have chosen one significant event from each decade over the past century. Each event recognizes the achievements of women in all facets of life who moved history forward”. Click on this link: Begin slideshow >

After viewing the slide show, I thought about how strong and tough these women must have been. I have an affinity towards strong women. It must be my upbringing. Each of the women below should be included in the slide show as well, for through the decades they have helped shape my life.

My Grandmother, Selma Mallace was a very strong and progressive woman. She died a few years back when she was in her early 90’s. She lived through the depression, graduated college, and was a teacher, an artist and a very astute investor. She invested in both the stock market and real-estate and did quite well. She was a woman who was born ahead of her time. If she were alive and in her prime today, she would be like my wife Fran, running a large company.

My mother, Judy is strong as well, but in other ways. She is a solid leader, having been a camp director, social worker, director of a senior center, mother of two boys, wife and for many years a partner with my father, working in the family business. My mother is a great seller too, she could go toe-to-toe with anyone and does not take anyone’s Shit. She is also a pillar of strength; she has been faced with adversity through out her life. She lost her mother when she was 13 years old and has had to deal with my father’s health issues throughout the years, including heart attacks, bypass surgeries, kidney surgeries etc. On a number of occasions, she ran the business while my father was in the hospital and at home recuperating.

Fran, my wife is a modern day version of my grandmother, with a little bit of my mother sprinkled in. Fran is a Great leader, Intellect a visionary in business and world matters, she’s philanthropic, not only with her financial support, but with her time and expertise. She is a juggler who balances work with family, friends, fun and arts and crafts.

Like my mother, Fran is a pillar of strength. In August of 2005 Fran started her Executive International MBA program at Thunderbird International School of Management. At the same time, my father in-law who was in his 80’s and had been living with us for many years, health took a sudden turn for the worse. Fran ran her business (Cox Media) cared for her father before he passed away, went to school two days a week every other week (maintaining a near perfect 4.0 GPA) and was a mom who still managed to attended parent teacher conferences and field trips. Fran never missed a beat and graduated Thunderbird last May.

These three women, all from different generations, helped shape my history….