Monday, November 3, 2008

The BEAT...... The Valley's Classic Hip Hop....

At 9:27am this morning we launched The BEAT on 92.7, 99.3, 101.1 and 93.5 in Flagstaff. Needless to say, we are all very excited about our ground breaking new format. The response we have gotten from listeners and clients has been spectacular.

Here is the press release that was sent out this morning announcing the new station.

(480) 994-9100 Office


The BEAT Debuts on KNRJ FM Playing Classic Hip Hop Music for Valley Listeners.

November 3rd, 2008 (SCOTTSDALE, AZ) – Sierra H Broadcasting is proud to welcome 92.7/99.3 The BEAT to the Valley! The first radio station of its kind anywhere, The BEAT will feature the pioneers of Hip Hop. Including the Sugarhill Gang, Jay-Z, Kurtis Blow, Outkast, Run DMC, Notorious B.I.G., Grandmaster Flash, Doctor Dre., LL Cool J, 2Pac, The Beastie Boys, Snoop Dogg and everything in between! The best Hip Hop over the last 30 years finally has a radio home in Arizona on 92.7/99.3 The BEAT!

The BEAT is a music intensive radio station that plays only the biggest Hip Hop Classic hits from the 80’s and 90’s! The BEAT is about good times, parties, friends, family and lots of fun!

“The BEAT is truly something unique for listeners across Arizona,” said Beau Duran, Program Director of The BEAT. “For the first time ever, all of the great hip hop that Generation X grew up with will have a home on one radio station. This is the start of a new national trend!”

“This is what listeners want to hear and we are excited give it to them,” said Michael Mallace, General Manager of The BEAT. “The BEAT is a perfect compliment both musically and demographically to MEGA 104.3 our heritage Old School station. The BEAT will provide a great avenue for advertisers who want to reach the active 25-40 year old consumers.”

The BEAT covers the Phoenix metropolitan area on 92.7/99.3 and 101.1 FM and can also be heard in Flagstaff and Northern Arizona on 93.5 FM. These four different signals expose millions of Arizonans to the pioneers of Hip Hop.

Sierra H Broadcasting is a privately held, locally owned and operated corporation that operates two radio stations, KAJM-FM and KNRJ-FM, in the Phoenix metro area. With translators throughout the state, these two formats: The BEAT 92.7/99.3/101.1 – “The Valley’s Classic Hip Hop” and Mega 104.3 – “Arizona’s Old School Station,” also entertain listeners throughout Northern Arizona including the Flagstaff, Payson, Prescott and Sedona communities. The BEAT and MEGA can be heard world wide on the web at and

For more information, visit “The BEAT” at



Anonymous said...

this station plays all the old school jams i grew up on!! glad to finally hear some good stuff on the radio, keep it up guys!

Anonymous said...

I love the station! Great idea, has all my favorites! :)

Anonymous said...

This radio station made me stop listening to satellite radio AND howard stern for the past 2 weeks. Finally old school hip hop and not some lame old school 'r&b' station, the BEST addition to the valley ever on the radio!

Anonymous said...

This is a very good station, and i came across it from a friend who told me that i had to listing cause they played jams from our high school days back in the early 90s and mid 90s i love it, and all i do is listing to this station no more power 98.3 or 101.5 this is my station now.

Anonymous said...

My husband hates hip hop or rap, but it's the only thing that can wake me up sometimes. I just moved here from Chicago and California, I wasn't finding a station I liked until I came across "THE BEAT"! Not only can I get my hip hop fill, but I can sing along too!

Anonymous said...

Hello All!!
I recently visited Phoenix AZ from New Mexico. On the way to Phoenix I listened to 101.1 I enjoyed my trip only cuz I got to listen to all the music I listened to back then, and brought back alot of good memories. I really do wish we had a station as yours in Albuquerque. I loved it so much. Keep up the great work.

Unknown said...

I was visiting a friend in AZ and came across this station being a DJ for 25 years I usually dont listen to the radio anymore. When I heard your station I thought aww its probably a traffic jam thing they play for like an hour, boy was I wrong. You guys where jammin the whole time to bad you arent global. Im stationed i Okinawa and they only have one american station..(thank god for internet) keep up the good job holding down an original BRONX creation.

SGT Roman CG