One of my favorite things to do at the radio station is to meet with our current and potential new advertisers. With everything that has been going on in the economy, I have made it a priority to get out of the office as much as I can to meet with these people the last couple of weeks. Let me tell you what they are telling me. This is "Main Street" talking. "Unprecedented are the words I keep hearing over and over again".
"Auto dealer's biz down 30% and they've never seen anything like this, Furniture biz worst in five years, restaurant biz very slow, personal health spa biz down 40%, travel biz down due to high airfare".The adversity in the economy is not only impacting "Main Street" but it is impacting our streets!
At the radio stations, we are doing everything we can to provide effective and affordable advertising programs to help "Main Street" get through the bumps in the road.
As one advertiser said to me, "It is important for me to keep my name out there, when the economy turns around, I want them to remember me".
I think that we as broadcasters have a responsibility to help where we can.
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