Calendar has been Cruel to Newspapers
Source: Media Daily News, 2/29/08 / RAB
Poor results in the fourth quarter of 2007 and January 2008 foreshadow another year of sliding revenues for newspapers. The news comes as no surprise to industry observers, following two straight years of declines in 2006-'07 in the face of Internet competition. Across the board, newspaper losses were driven by double-digit declines in classifieds, as well as accelerating declines in national and local advertising, including retail.
Besides me, a couple of our DJ’s and Jack Preda our Senior Account Executive, I don’t think anyone at the station reads the paper anymore. They get the majority of their news on line or from electronic media. Have you seen a Monday edition of the AZ Republic lately? They are combining sections together because there is not much advertising to fit between the stories.
The article addresses double-digit declines in classified advertising. Companies like Jobing.com (who we have a strategic alliance with at the radio station) are certainly eating into traditional newspapers recruitment advertising revenue with their aggressive and service oriented, on-line portal that reaches both the employers and job seekers in the markets they serve.
1 comment:
its about time buddy. radio needs a new voice of business reason in the blog world.
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