A Bitter Sweet Day - Michael Jackson

A bitter sweet day.. very sad to hear about Michael Jackson, yet very proud of our staff at MEGA 104.3 for the way they mobilized and reported on the tragedy. Beau Duran our PD articulated things well in a memo to the staff.

"As you know Michael Jackson died today in LA. We went into immediate tribute mode as soon as the news broke. I want to take a moment to thank Angie for staying on top of the story all day and hanging out late to stay on the air with me, J.B. for calling in with updates as the news broke and Alex for coming in this afternoon to share some memories and play some of MJ’s greatest songs.

Moving forward Friday and this weekend we are not going to stop paying tribute to Mega’s most well known artist. On Friday morning Alex will be doing his thing from 5-8. I will handle the 8AM hour and from that point until 5PM we will be spicing in a handful of MJ songs each hour along with our normal rotation. Perry is going to do a special all MJ Old School workout. At 5PM we’re going to start a “King of Pop” weekend where we will do basically the same thing. Play a few MJ records each hour amongst our normal scheduling thru Sunday afternoon.

Throughout the course of the next few days, I want to make sure we are talking to our listeners on the air plenty. Getting their thoughts on MJ and remembering the world’s most successful artist together. Michael Jackson is OUR artist. We play more of his music than any other station in town.

EVERY one of our listeners grew up with Michael. He was truly a member of the Mega family and we should act likewise on the air. For the next few days we are not a radio station. We are a vehicle to let our listeners have a voice. We need to turn off the “DJ” in us and just have a conversation with people. Open up and talk about how this affects you...let the listeners in and they will do the same".