"Unprecedented are the words I keep hearing over and over again".
"Auto dealer's biz down 30% and they've never seen anything like this, Furniture biz worst in five years, restaurant biz very slow, personal health spa biz down 40%, travel biz down due to high airfare".The adversity in the economy is not only impacting "Main Street" but it is impacting our streets!
At the radio stations, we are doing everything we can to provide effective and affordable advertising programs to help "Main Street" get through the bumps in the road.
As one advertiser said to me, "It is important for me to keep my name out there, when the economy turns around, I want them to remember me".
I think that we as broadcasters have a responsibility to help where we can.