One of the most frequently asked questions I get from friends and clients is how is satellite radio impacting our business? I always tell people that while satellite is a competitor, that it really has not had any noticeable impact on what we do locally.
My friends at Jocobs Media have a great post on their blog detailing the "Churn" factor with satellite radio. This is based on the results of their annual Tech Survey of rock listeners. In a nut-shell, they have discovered that if you have bought the satellite service on your own, you will most likely continue to subscribe. Although, if you were given the service as a gift, or it was part of the package when you bought a new car with satellite radio, you were not as likely to continue to subscribe.
Jacobs has detailed some interesting findings on the future of satellite. Read their blog here ==>